NIKE
Nike & Metallic Inc. approached us to create a final logo transformation at the end of their SKair launch campaign. We set out to create something visually striking while mantaining clear branding and connection to the video.
Year
03.21
Scope
Logo Card
Timeline
6 weeks
Nike x Skepta - SKair shoe launch campaign
Our process was to use the butterfly to transform the logo upon making contact. This showcases both the SKair shoe logo, and the classic Nike symbol, in an elegant way that connects to the meaning of the advert.
